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COMB adds two members
Clear Channel Canada and Thom Partners have joined the Toronto-based Canadian Out-of-Home Measurement Bureau. The organization will now provide circulation counts for Clear Channel's large format billboards in Montreal and Toronto, as well as its street level inventory in Ottawa. Its Edmonton street furniture will be added in January 2016. Thom Partners specializes in sports marketing consulting and community sports advertising.
"Joining COMB is an exciting opportunity for Clear Channel Canada and is an integral part of our strategy to better market and sell street furniture based on the audiences it reaches and the return on investment that it delivers for advertisers," said Adam Butterworth, president of Clear Channel Canada. "Campaign reach and effective frequency are the foundations around which we can drive insights in to the medium, the most effective way to use it and deliver real value for brands in any communication plan."