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Mitsubishi conducts Outlander campaign

Automaker Mitsubishi Motors Canada has begun a new advertising campaign promoting the 2016 Mitsubishi Outlander sport utility vehicle. The campaign, called "Built Over 100 Ways Better," focuses on the changes and improvements to this year's model. Developed by John St. of Toronto, the initiative includes television, radio and online video pre-roll commercials, as well as banner ads, point-of-sale materials and social media activities. The creative directs viewers to a website at <> for additional information.

"Shopping for a new car can be daunting," said Niall Kelly, creative director at John St. "It's usually the second most expensive purchase you'll ever make in your life. Ultimately the goal of this campaign was to help consumers feel that much more informed and confident in their decision to consider an Outlander."

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