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Holt Renfrew begins Air Canada in-flight promotion
Clothing retail chain Holt Renfrew has begun a promotion in association with Air Canada. For the next year, the retailer will offer a branded television channel on the airline's EnRoute in-flight entertainment system. The channel will feature documentary-style videos on the subjects of style and fashion. The promotion is being managed by Spafax.
"With a global lens on style that's uniquely curated for Canada, we are committed to continually elevating the Holt Renfrew brand experience for our customers," said Alison Simpson, senior vice-president of marketing, brand and customer experience at Holt Renfrew. "The Holt Renfrew TV Channel on Air Canada EnRoute Inflight Entertainment offers a fun and rare inside view of the world of luxury fashion, and provides an entertaining journey of discovery that I think people will really enjoy."