Canadian War Museum conducts gladiator campaign
The Canadian War Museum in Ottawa recently conducted a street promotion in that city in support of a limited-time exhibit called "Gladiators and the Colosseum: Death and Glory." The promotion, developed by Marketel of Montreal, involved promotional workers dressed as Roman gladiators walking the streets of the city. The effort was part of a larger overall campaign that also includes print and billboard ads as well as web-based materials and social media activities. The creative presents a series of lesser-known facts about gladiators intended to raise interest in the exhibit.
"Getting the exhibition out of the museum and making it live in the streets of the nation's capital has created an incredible energy around the city and the campaign itself," said Pierre Girard, director of marketing and brand strategy for the museum. "Just a few weeks in, we were already seeing significantly higher traffic than exhibitions presented in the past, and the online videos have already seen close to half a million views. With several weeks left for the exhibition, we can't wait to see the final results."
The Canadian War Museum is a division of the Canadian Museum of History.