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Aldo begins Inspiration Is Everywhere campaign

Montreal-based footwear retail chain Aldo has begun an international fall and winter advertising campaign called "Inspiration Is Everywhere." The creative features side-by-side images of various personalities intended to evoke individuality. Participants include model Irene Kim, artist Phoebe Collings-James, director Sandra Winther, model Staz Lindes, actress Fabianne Therese, DJ Will Power, ballet dancer Joshua Thew and radiologist Chris Nicholas. The campaign includes print, digital and out-of-home executions, alsong with social media activities.

"On one side, there's an introspective and impassioned portrait by Matteo Montanari, showcasing the individual and their personal style," said Douglas Bensadoun, chief creative officer at Aldo. "On the other, a still life photographed by Bela Borsodi, playfully irreverent and abstract, bringing their inspirations to life. Together they work in harmony, giving the full story of the individual and what it is that inspires them."

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