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Food Network signs Anna Olson sponsors
By Adnews Staff
Food Network Canada has signed two sponsorship agreements in support of the upcoming second season of cooking program Bake with Anna Olson. ACH Food Companies has signed-on as a sponsor in the name of its Fleischmann's product line. Episodes of the show will feature several of these products as ingredients, including yeast, baking powder and corn starch, as well as Mazola corn oil. Whirlpool has also signed-on as a sponsor in the name of its KitchenAid product line. KitchenAid stand mixers and other appliances will appear in episodes of the show. Each sponsorship will include promotional creative and television advertising during the show and at other times. The new season of Bake with Anna Olson will begin on Sept. 6. Food Network Canada is owned by Shaw Media.
"Anna Olson is Canada's First Lady of all-things sweet and we're thrilled to be integrating Fleischmann's and KitchenAid products into Bake with Anna Olson," said Barb McKergow, head of marketing ventures at Shaw Media. "This partnership is a recipe for success, blending two trusted kitchen brands with Anna's expertise to create a foundation for the perfect baking experience for our viewers."