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Shoppers Drug Mart launches BeautyBoutique.ca

Retail chain Shoppers Drug Mart has debuted a new electronic commerce website at BeautyBoutique.ca. The site, which is intended to be an online counterpart to the chain's 267 in-store BeautyBoutique locations, offers a range of beauty products for purchase. It also incorporates the chain's Optimum loyalty program. The site makes use of a responsive design that adapts to desktop or mobile browsers.

"The vision of BeautyBoutique.ca was to create a unique online retail experience, all while keeping three things in mind," said Cathy Masson, vice-president of category management at Shoppers Drug Mart. "Accessibility and reach, convenience through digital and brand assortment. We wanted to ensure that our customer would get the same great experience in-store and online, anytime, anywhere, through any channel."

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