Ontario Craft Brewers installs mural in Toronto
By Adnews Staff
Ontario Craft Brewers recently hired Brandfire Marketing Group of Toronto to produce an online promotional video in support of local beer. The video is a time-lapse recording of the painting of a mural at the Esplanade Bier Markt in Toronto. The concept for the mural was developed by Brandfire and executed by a group of local artists. The mural depicts a close-up view of a glass of beer, along with the seal of the organization and the copy, "Ontario Craft Bier Here."
"We embraced the idea of meticulous craftsmanship, both in brewing and art, so we wanted to capture a meaningful representation of the work and overall contribution of the Ontario Craft Brewers to the industry," said Steve Eaton, executive vice-president of Brandfire. "We were curious about how a hand-painted mural is produced, and thought others would be too."
Ontario Craft Brewers is an association representing small, independent brewers in the province.