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OverCat Communications debuts new website
By Adnews Staff
OverCat Communications of Toronto has redesigned its website at <http://www.overcat.com>. The site promotes the agency's range of public relations and event planning services. It includes a new private section where users can access media assets from the firm's clients at any time. This function is aimed primarily at editors, bloggers and social media managers. Companies can also host press materials on the site without conducting a broader communications campaign.
"The Media Hub is a resource of up-to-date and relevant beauty and lifestyle launches from top brands," said Audrey Hyams Romoff, president of OverCat. "It's a central platform that showcases our clients' news. Editors are able to explore the various clients OverCat represents, providing additional exposure for our clients, and allowing organic synergies to evolve. An editor or blogger may be on our hub to download information on the latest skincare launch and find inspiration for another story from another brand on our site."