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Nature's Path releases 30th anniversary video

Nature's Path Organic Foods of Richmond, BC has released an online video called "We are All Farmers" promoting its 30th anniversary. The 95-second animated video, developed by Will Creative of Vancouver in association with Acme FilmWorks of Los Angeles, focuses on the company's commitment to "always leave the earth better than they found it" and contrasts its practices with industrial farming.

"At Will, we believe in working with clients we emotionally connect with and who's values we share," said Nick Richards, executive creative director of Will Creative. "With this animation we aimed to create a charming portrayal of a controversial topic revealing the significance of your everyday choices, with the hope of influencing your behaviour at the grocery store tomorrow."

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