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33Across moves into Canada
By Adnews Staff
New York-based online advertising company 33Across has expanded its operations into Canada. According to the company, it is the first service of its kind to verify that the impressions generated by its programmatic ads come from humans rather than automated software. One of the company's services provides a guarantee of 100% viewability and fraud-free placements. Its other service is intended to block suspicious traffic to its ads.
"By launching the Real Platform globally we're answering the market demand for innovative programmatic options outside of the US," said Orchid Richardson, general manager of publisher and media solutions at 33Across. "What differentiates our platform is the assurance that global publishers and buyers who are looking to reach international audience will receive 100% in-view technology, while avoiding fraudulent traffic."
The international launch of 33Across also encompasses Australia, Chile, India, Israel, Mexico, Peru, Singapore and the United Kingdom.