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Report: Canadian Internet advertising revenues
By Adnews Staff
The Toronto-based Interactive Advertising Bureau of Canada has released its annual report on Internet advertising revenues for 2014. According to the report, Canadian Internet advertising revenue increased by 11% from the previous year to $3.79 billion in 2014. The report forecasts an additional 11% increase to $4.2 billion for 2015. The bureau cites growth in mobile advertising for the overall increase in Internet ad revenues. The report puts mobile ad revenue for 2014 at approximately $1 billion.
Search advertising was up by 14% and accounted for $2.1 billion. Display ads were up by 17%, reaching $1.3 billion in revenues. Video advertising experienced a 28% increase, while email advertising increased by eight percent in 2014.
According to the report, Internet advertising will account for 34% of the total revenue in major Canadian media this year.
"Consumers' hearts and minds are deeply ensconced in the multi-screen experience," said Sonia Carreno, president of IAB Canada. "IAB Canada's annual Internet Advertising Revenue Report underscores the importance of this new reality with clear shifts towards mobile and video formats. Forecasts for 2015 point towards a lessening gap between consumer behavior and brand marketing expenditures for mobile and video."