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Retail Council of Canada hires Cossette

The Retail Council of Canada has retained Cossette of Toronto to undertake work relating to digital user experiences. The council is an industry association representing approximately 45,000 retail store fronts. The agency will develop a new website for the organization which will debut later this year.

"Our mandate is to make the Retail Council of Canada's digital presence more customer-centric and innovative, reflecting the membership they serve," said Tara O'Doherty, vice-president and experience strategist at Cossette. "The Retail Council of Canada has a large site that needs to serve many different purposes and our challenge is to increase usability, while driving overall engagement through personalization. Our aim is to provide a greater one-on-one experience whether we are speaking to a small single-proprietor retailer, employees of a large national chain, or the large and diverse retail supplier community."

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