Nestle Purina releases Pets at Work video
By Adnews Staff
Nestlé Purina PetCare Canada has begun a marketing initiative timed to coincide with Take Your Dog to Work Day on June 26. The pet food brand performed a "pet-friendly makeover" of the offices of Jellinek Law in Toronto, a firm that specializes in sexual assault and personal injuries. The company has released an online video depicting the stress-reducing impact of pets at work on the employees there. The video is being accompanied by social media activities.
"When we heard the reasons why Jellinek wants to do this Pets at Work program, we were really excited about it, and we knew that we had to be part of it, and had to help make this happen," said Dean McNeill, manager of public relations and corporate communications at Nestlé Purina PetCare Canada. "We believe that people and pets are better together, and we see that in action every day with our own Pets at Work program. We're excited to have had the opportunity to share that with such a remarkable team at Jellinek Law Office, and our hope is that by sharing this story, more companies will consider implementing Pets at Work in their own offices."