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Journalists begin awareness campaign

A group of professional associations, unions and media organizations as begun an advertising campaign called "JournalismIs," intended to promote the value of professional journalism. The campaign includes a website at <>, along with print, online and video advertising. The effort is intended to be the first phase of a larger campaign to raise industry and public support for professional journalism in Canada.

"News is the lifeblood of our democracy," said former president of the Canadian Association of Journalists and campaign spokesperson Mary Agnes Welch. "As the volume of information and the range of opinion available to media consumers increases, the contribution of professional journalism has become more important than ever. Journalists are thoroughly trained and deeply committed to their profession, and you see the results every day in news stories that are interesting, reliable and always striving for the truth. Our campaign is aimed at initiating a wider conversation about the value of journalism and what we all need to do to support a robust journalistic culture in Canadian society."

The "JournalismIs" campaign involves the participation of the Ryerson School of Journalism, Unifor, the Canadian Association of Journalists, The Globe and Mail, the Toronto Star, Metroland Papers, Bell Media, Postmedia, the Communications Workers of America, Newspapers Canada, TC Media, the Winnipeg Free Press, CARTT, Glacier Media Group and Black Press.

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