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Aviva Canada signs tennis sponsorships
Insurance company Aviva Canada has signed a series of multi-year sponsorship agreements with tennis player Genie Bouchard, Tennis Canada and the Rogers Cup. As part of these agreements, the Tennis Canada facility in Toronto will be renamed the Aviva Centre through 2025. The company will also be the exclusive insurance sponsor of the annual Rogers Cup tennis tournaments in Toronto and Montreal. As part of her agreement with the company, Bouchard will participate in the activities of the the Aviva Community Fund.
"We're proud to have a brand that is recognized by Canadians as caring for what's important to them and their communities," said Sharon Ludlow, president of Aviva Canada. "For us to be associated with a phenomenal athlete and personality such as Genie, a world-class national organization like Tennis Canada, and a globally recognized event like Rogers Cup, this is a great day and an honour for Aviva Canada."