Kids Help Phone begins Courage is Calling campaign
Kids Help Phone has begun a campaign called "Courage is Calling" in Toronto. Developed by Manifest Communications of Toronto, the campaign encourages residents of the city to donate to the youth counseling service. It consists of a video, digital advertising, video pre-roll advertising and social media activities. The video depicts the real-life issues of a child who would benefit from calling Kids Help Phone.
"The campaign has the ability to emotionally connect with our audience and encourage them to donate," said Corbin Andrews, vice-president of marketing, communications and community engagement at Kids Help Phone. "We want people to know that their donation results in someone being on the other side of the line to help."