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TIFF retains NKPR to operate IT Lounge
By Adnews Staff
The Toronto International Film Festival has extended its contract with NKPR of Toronto to operate a promotional venue called the IT Lounge during the annual event. The IT Lounge will be located inside the festival's main location, the TIFF Bell Lightbox. The venue is intended to expose participating brands to media and film industry attendees of the festival. It also incorporates a celebrity portrait photography studio.
"Every September our city comes alive for the festival, and both TIFF and NKPR have been committed to celebrating film, talent and culture, locally and around the world," said Howard Kerbel, vice-president of sponsorship, new business and brand at the Toronto International Film Festival. "This strategic partnership will help create even more meaningful moments for Festival guests in 2015."