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Lexus conducts promotion at Roy Thomson Hall
By Adnews Staff
Automaker Lexus Canada has begun a promotion in Toronto for its 2015 NX F Sport vehicle. The promotion takes the form of an installation at concert venue Roy Thomson Hall. The window display features an example of the car in surroundings designed by two students from Ryerson University. Olivia Manderson and Justine Schlosser won a competition open to interior design students at the school. The installation, called "Kōgeki-tekina," features geometrical shapes intended to recall the design of the vehicle and the folded paper art form of origami. The promotion will run until the end of August.
"Both globally and in Canada, Lexus is synonymous with design excellence," said Cyril Dimitris, director of Lexus Canada. "We feel it's important to support Canada's talented design community, and this is an exciting way to do that."