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Special Olympics Canada breaks national campaign

Special Olympics Canada has begun a national communications campaign in the lead-up to the 2015 World Summer Games in Los Angeles. The campaign, developed by Grey Canada of Toronto, is called "There Is No Special Treatment." It depicts sports as an equalizer in which an athlete is an athlete regardless of their event of their background. The campaign will include video, print, radio and digital advertising as well as social media activities. The creative features Special Olympics athletes in training. The campaign will run in donated media space from TSN, RDS, the Toronto Sun, The Globe and Mail and Tim Hortons. Media planning is being conducted by MediaCom.

"The launch of the campaign is a culmination of countless hours and resources, delivering on a message that resonates deeply with our athletes and their families," said Sharon Bollenbach, CEO of Special Olympics Canada. "It is our hope that this campaign will remind all Canadians that individuals with an intellectual disability can and will succeed when given a chance, and ultimately help inspire more athletes, coaches, volunteers and donors to join the Special Olympics Movement."

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