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Myseum of Toronto introduces branding
By Adnews Staff
Non-profit organization the Myseum of Toronto has debuted the branding it will use for its new project to display the history of the city. The branding was developed by Interbrand Canada. It includes the name itself as well as a logo and visual identity. The name is intended to encourage citizens to think of themselves as co-creators of the project, which features exhibitions based on personal stories and artifacts. The circular logo takes the form of an animated ticking clock, accompanied by black and white visuals.
"Interbrand Canada understood our goal to make this a place to share stories and personal experiences, past, present and future," said Karen Carter, executive director of the Myseum of Toronto. "The 'My' in Myseum is an innovate twist on the traditional idea of a museum, and the visual expression truly captures the idea of the Myseum, that it's all around us, not just one place. It's every place."
The Myseum of Toronto will make use of public programs and exhibitions, along with online programming at <http://www.myseumoftoronto.com>, to address the city's natural spaces, cultures, history, archaeology and architecture.