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Koodo Mobile debuts new brand campaign

Wireless provider Koodo Mobile has begun a new brand campaign called "Choose Happy." Developed by Camp Jefferson of Toronto, in association with K72 in Quebec, the effort focuses on the company's high level of customer satisfaction and low number of complaints.

The campaign includes a 60-second cinema commercial, 30- and 15-second television commercials, digital billboards, painted murals, transit shelter advertising, posters, point-of-sale materials and social media activities. It also makes use of a website at <> featuring a collection of games and other content intended for social media sharing.

"'Choose Happy' signals that Koodo is a different, welcoming alternative amongst a rising tide of lookalike wireless providers, and one that focuses on providing a top notch customer experience," said Lise Doucet, director of marketing at Koodo Mobile. "The best part is that it's a positioning that naturally came out of the brand, what it is and what it stands for. It's authentic to who we are as a company and it provides a filter for all decision making so that the consumer remains core to every decision."

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