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Labatt sponsors Videotron Centre
Labatt Breweries of Canada has signed an agreement with the sports and entertainment group of Quebecor to become the long-term beer sponsor of Vidéotron Centre in Quebec City. The brewer will use the agreement to promote and sell its Budweiser brand at concerts, sporting events and other activities. The agreement also renews Labatt's sponsorship of the Remparts de Québec hockey team.
"It's a major partnership that came about naturally," said Simon Laroche, vice-president of Canadian sales at Labatt. "Labatt Breweries was one of the first partners to get behind the new Québec City arena, and today we're very pleased to make it official. Labatt is here to stay at Centre Vidéotron, and Budweiser, one of Quebecers' favourite beers, will be the beverage of choice at all of the arena's great cultural and sporting events."