Budweiser releases new hockey commercial
Budweiser Canada will release a new television commercial today as part of its ongoing "Home of Goals" campaign. The 30-second commercial depicts an ice sculpture of a hockey player being constructed in Regina, as a voiceover describes the high number of professional hockey players who have come from Saskatchewan. It ends with the tagline, "Saskatchewan, the home of goal scorers." The ad also features Jeff and Rita Schenn, parents of two Saskatchewan-born pro hockey players. The ad will break nationally during tonight's broadcast of Hockey Night in Canada. Budweiser is distributed in Canada by Labatt Breweries.