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Cogeco retains Taxi

Cogeco Cable Canada of Montreal has retained Taxi as its creative agency of record for the next five years. Taxi will service the account in association with media agency Touché. Cogeco's account has been held by OgilvyOne Worldwide for the last 13 years.

"Given the major transformations within the industry in recent years, we needed to step back and review our needs in terms of creative and media agencies," said Anne Isabelle Roussy, vice-president of marketing and product development at Cogeco. "After meeting with some very talented agencies, we chose Taxi for its deep understanding of our industry, its experience in brand management and its thoughtful creativity. Those traits were key to our decision."

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