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Ingenie retains Paradigm
By Adnews Staff
UK-based auto insurance company Ingenie has hired Paradigm Public Relations of Toronto as its communications agency in Canada. The agency will develop campaigns intended to establish a presence for Ingenie in the Ontario market, followed by additional communications as the brand becomes available in other provinces. The campaigns will make use of traditional and social media and will focus on the company's commitment to driver safety.
"Ingenie is not your typical auto insurance brand," said Lorie Phair, CEO of Ingenie Canada. "It's an innovative digital brand for young people. In addition to Paradigm PR's extensive experience in both tech and insurance, we were impressed with the team's track record of campaigns that connect and engage with young Canadians. We feel they are an ideal partner to help build our brand in Canada."