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Corby hires Gravity Partners
By Adnews Staff
Alcohol distributor Corby Spirit and Wine has retained Gravity Partners of Toronto as its social media agency of record. The firm will work to increase consumer engagement with Corby's various brands. Gravity won the account in a review process involving an unknown number of Canadian marketing agencies.
"Digital evolution at Corby is very much about deepening relationships with our consumers," said Andrew Lionis, director of digital marketing and strategy at Corby. "We are in the relationships business, and Gravity Partners will help us know our consumers so well that we can further anticipate their needs and be accessible to consumers, where they want us, when they want us. The media landscape is changing quickly and Gravity Partners is at the forefront of designing marketing strategies that reflect consumer habits."