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Raising the Roof conducts Humans For Humans campaign

Charitable organization Raising the Roof is conducting a new campaign called "Humans For Humans" intended to raise awareness of the issue of homelessness. The campaign, developed by Leo Burnett of Toronto, includes television, pre-roll, print, out-of-home and online advertising, as well as a website at The creative and the site depict homeless people responding to insensitive social media posts about homelessness.

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