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Canadian Safe School Network conducts online campaign

The Toronto-based Canadian Safe School Network has begun a campaign intended to raise awareness of the issue of online bullying among children and teenagers. Developed by John St. of Toronto, the "Kids Read Mean Tweets" campaign consists of an online video in which children read bullying social media posts about themselves.

"We wanted to use the 'Mean Tweets' model because in a way, those videos give the message that cyber bullying is ok, even funny," said Stu Auty, president of the Canadian Safe School Network. "But adult celebrities have the maturity and confidence to overcome these hurtful words. Children don't. For regular kids, words can cut like a knife. Cyber-bullying is an epidemic that invades their lives and leaves many feeling like there's no way out. It's time to take away the stigma, get people talking, and eliminate this problem once and for all."

The organization is currently conducting a crowdfunding effort through Indiegogo to raise funds for a television media buy. The Canadian Safe School Network is a national not-for-profit organization that works to reduce youth violence in schools and communities.

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