Coors Light releases new commercial
Molson Coors has released a new commercial for its Coors Light brand. The ad, called "The Mountain Speech," is intended to depict the brand as fun and youthful. It makes use of the tagline, "The world is your mountain." The commercial will air until May 11, accompanied by a longer online version. It is being supported with digital and social media materials, as well as out-of-home advertising. According to the company, it represents the first phase of a new effort by the brand to "capture the imagination of its drinkers." Additional creative will be released through the summer. The campaign was developed by Rethink, with media buying by MEC and public relations from Harbinger.