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Johnson & Johnson begins So Much More campaign
Johnson & Johnson has begun an international campaign called "So Much More" promoting its Johnson's Baby product line. The campaign encourages parents to make bath time and other family rituals into stimulating events for babies as an aid to their healthy development. The campaign, created by BBDO, includes 30- and 15-second television commercials, digital advertising, social media content and educational materials. The television creative makes use of slow motion video to demonstrate how a bath can be an enriching sensory experience for a baby.
"Our hope is that through the 'So Much More' creative, parents will see first-hand that there is more to bath time than just cleaning your baby," said Beth-Ann Ivany, group brand director for total baby care at Johnson & Johnson. "It's a time between parent and baby during which every bubble, splash, touch and smell can contribute to baby's growth and well-being and help create happy memories."