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Garnier conducts YouTube campaign

By Adnews Staff

Hair care brand Garnier has begun an online product placement campaign in support of its new Fructis Full & Plush product line. Developed by Influicity of Toronto in association with L'Equipe L'Oreal, the campaign makes use of paid placements in online videos produced by 100 popular YouTube channels covering fashion and beauty. Garnier is a division of L'Oreal.

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