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Maytag to sponsor Toronto 2015
Maytag Canada has signed a sponsorship agreement with the Toronto 2015 Pan Am/Parapan Am Games to become the official appliance and athlete laundry service supplier to the games. As part of the sponsorship, Maytag will provide 400 washers and dryers to clean the clothes of competitors staying in the Athletes' Village. Maytag is a subsidiary of Whirlpool.
"Sports and laundry have always had a natural connection," said Gina Flinton, senior brand manager at Whirlpool Canada. "Whether it's getting your uniform ready for the big game or taking care of the dirty aftermath, we understand that Canadians depend on their laundry appliances to perform for them. This is why we are committed to providing the athletes with washers and dryers that can handle the toughest jobs throughout the games."