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Outfront Media Canada conducts Share Your Love campaign
Outfront Media Canada of Toronto recently conducted a promotion in support of its own services called "Share Your Love." During the Valentine's Day-themed initiative, the company invited consumers to submit love messages online, which were then displayed on its inventory of digital screens. The company also posted pictures of the messages being displayed on its Facebook page to encourage social media sharing by the contributors.
"We were very pleased that the promotion touched so many people, across so many demographics," said Michele Erskine, marketing director at Outfront. "It can be easy to forget sometimes how impactful outdoor is for people, but this campaign really brought that home in a very fulfilling way. Aside from many heartfelt submissions, we also received many notes of thanks and appreciation for the chance to send a message in such a unique way."