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Comwave breaks television campaign

Toronto-based telecommunications company Comwave has begun a new television advertising campaign. The campaign, developed by Northern Lights Direct of Toronto, consists of three 60-second commercials. The creative features hockey player Tie Domi and focuses on the low cost and ease of switching to Comwave for telephone service.

"Canadians are tired of being gouged by the larger players in the industry, and Comwave is committed to helping them push back by offering affordable and reliable home and Internet plans," said Abe Benitah, president of Comwave. "No other agency in Canada gets direct the way Northern Lights does. Their last campaign for us was an absolute smash hit and we expect the same with this new one."

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