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Quebecor Out-of-Home gains transit account in Levis
By Adnews Staff
The Société de transport de Lévis of Lévis, QC has signed an advertising management and development agreement with Quebecor Out-of-Home. For the next 10 years, Quebecor will be responsible for advertising displayed on transit shelters and buses of the organization. STLévis operates 85 buses travelling 34 routes in Lévis and Quebec City, carrying approximately 14,000 passengers per day. The buses carry advertising on the exteriors and the interiors, while the transit shelters offer 30 backlit advertising faces.
"This creative partnership with the STLévis will open new and innovative advertising opportunities to local and national advertisers," said Julie Tremblay, president and CEO of Quebecor's Media Group and TVA Group. "Our expertise will be focused on developing technological innovations that will benefit Lévis transit users, offering them a richer experience through digital transit shelters."