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Sport Chek releases new commercial

Sports equipment retail chain Sport Chek has begun a new advertising campaign called "All Sweat is Equal." The national campaign includes a 60-second television commercial depicting athletes in training, including Sport Chek spokespersons Kyle Lowry, Rosie MacLennan, Christine Sinclair and Steven Stamkos. According to the company, the creative is intended to convey the way that training is what shapes an athlete. Sport Chek is a division of FGL Sports, which is a subsidiary of Canadian Tire.

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