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Sport Chek signs endorsement deal with Kyle Lowry
Sports equipment retailer Sport Chek has signed a two-year endorsement agreement with professional basketball player Kyle Lowry of the Toronto Raptors. Lowry will participate in the company's ongoing "My North" marketing campaign, as well as in various upcoming digital initiatives, social media activities and public appearances. He will also participate in the Jumpstart Charities program, which works to make organized sports available to financially disadvantaged children.
"At Sport Chek, our mission is to inspire Canadians to live healthy, active lives and Kyle Lowry embodies that brand promise," said Duncan Fulton, senior vice-president of Canadian Tire, the parent company of Sport Chek. "On and off the court, Kyle is a leader and a mentor who inspires young people in the GTA and across Canada to set goals and train hard."