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Canadian Men's Health Foundation hires Ariad
By Adnews Staff
The Canadian Men's Health Foundation has retained Ariad Communications of Toronto as its agency for strategy and sponsorship. The firm will work to develop sponsorship initiatives for the not-for-profit organization that will further its goal of encouraging men to live healthier lives. Ariad expects to debut the first of these initiatives later this year.
"The CMHF will take a unique and engaging approach and provide content and programs to improve men's health," said Baron Manett, senior vice-president of strategy at Ariad. "Their mandate and focus offers unique and compelling partner opportunities for brands and organizations looking to connect with their audiences through the issues surrounding men's health."
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