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Hyundai readies new brand campaign

Hyundai Auto Canada of Markham, ON will begin a new advertising and communications campaign this weekend. Developed by Innocean Worldwide Canada of Toronto, the campaign is intended to "elevate the perception of the Hyundai brand in Canada." The creative seeks to communicate how Hyundai products, and the experience of buying them, incorporate an "H-Factor" that makes them different. The ads focus on the design, engineering, quality, safety and convenience of Hyundai vehicles. The campaign uses the tagline, "Modern Premium."

The campaign will break with a 60-second television commercial during the broadcast of the Super Bowl NFL championship game on Feb. 1. It has also been posted to the brand's YouTube channel.

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