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Atkins Nutritionals hires Apex Public Relations

Diet company Atkins Nutritionals has retained Apex Public Relations of Toronto as its Canadian PR agency of record. Apex won the account in a competitive pitch. The assignment includes public relations support for the Atkins approach to nutrition, as well as its line of weight loss products, including nutrition bars, shakes and snacks.

"Apex has a great history of working with leading consumer packaged goods brands and have the expertise to help propel the awareness of Atkins throughout Canada," said Trevor McKee, director for Canada at Atkins Nutritionals. "Through their creative approach to communications they understand not only our brand and products, but also the extensive body of scientific research that makes us unique in this category. We believe they are the right fit to help us tell the Atkins story in Canada."

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