Children of the Street Society begins Predator Watch campaign
The Children of the Street Society of Coquitlam, BC has begun an advertising campaign that encourages parents to talk with their children about the risk of online sexual exploitation. Developed by Cossette Vancouver, the "Predator Watch" campaign seeks to communicate that online predators are not always obvious about their intentions, and that even intelligent children can be deceived by them.
The campaign consists of a video and three poster executions depicting children text messaging with apparently friendly people. The creative depicts the text of the messages interacting with the children in inappropriate ways. Out-of-home advertising space for the initiative was donated by Outfront Media and Zoom Media.
"We wanted to create a campaign that really motivated parents to learn more," said Michael Milardo, executive creative director at Cossette. "With so many parents unaware of this emerging issue, the work needed to evoke an emotional response, to shake parents up and get them to take action."
The Children of the Street Society is a charitable organization that works to prevent the sexual exploitation of children and youth in British Columbia.