Canadian Tire releases holiday video
Canadian Tire of Toronto has released an online video called "Spread the Cheer" as part of a holiday-season charitable initiative. The two-minute video depicts company employees donating a collection of holiday lights, decorations and gifts to nine children's hospitals nationally. The video is being distributed through the company's social media channels.
"Being in the hospital over the holidays is incredibly difficult on children and their families," said Susan O'Brien, vice-president of marketing at Canadian Tire. "We wanted to do our part in spreading the spirit and joy of the season and were thrilled with the results."