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Rogers extends representation deal with Conde Nast
Rogers Communications of Toronto has formed an exclusive agreement with Condé Nast Entertainment to handle advertising sales representation for its inventory of digital video content in Canada. The mobile, tablet and online video is drawn from properties including Vogue, GQ, Vanity Fair, Glamour, Golf Digest, Wired and Style.com. Rogers will also be the exclusive sales agent in Canada for Condé Nast's digital properties.
"With the growing consumer appetite for compelling video storytelling, partnering with Condé Nast Entertainment is a natural extension of our relationship with Condé Nast," said Alan Dark, senior vice-president of media sales at Rogers. "With this partnership, we are delivering to our clients more ways to reach Canadians with the content they want on the device of their choice."