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Diageo releases Ketel One video

Alcohol distributor Diageo Canada has released a promotional video in support of Ketel One Vodka. The 30-second animated video, called "Generations," was developed by The Juggernaut Productions and Trip Print Press of Toronto. It focuses on the craft of distilling and the history of the brand in Holland.

"[The video] brings the Ketel One brand personality and craft tradition to life," said Geoff Kosar, marketing director at Diageo. "We wanted to create something that would appeal to males in their thirties, who like to be informed, believe in the value of real quality and love to discover the stories behind niche brands. What I love about this spot is that you can watch it once and appreciate it, but when you watch it again, understanding all that went into it, you have a completely refreshed appreciation. It perfectly mirrors the Ketel One brand experience."

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