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Hamilton Tiger-Cats hire Ackroo
By Adnews Staff
The Hamilton Tiger-Cats football team has hired Ottawa-based Ackroo to provide it with gift card and loyalty programs. The Tiger-Cats will use an Ackroo gift card system at their main office, online and at the stadium. Ackroo loyalty systems will also be used in various marketing initiatives, including season ticket holder incentives and rewards programs.
"The sports and entertainment market is a key focus area for the company due to the power of the brands involved and the immediate benefits that organization fan-bases can accrue from gift card and loyalty solutions," said Steve Levely, CEO of Ackroo. "In particular, the Ti-Cats are well known for the power of their brand and the value they bring their fans and partners. We look forward to further assisting them with delivering a best in class experience and feel very fortunate to be added to their great list of partners."