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Outfront Media introduces solar transit shelters
By Adnews Staff
Toronto-based Outfront Media Canada, formerly CBS Outdoor, has installed an inventory of solar-powered transit shelters in Calgary, offering 100 lighted display faces. The lights and batteries, which make use of technology from Daytech of Toronto, have been incorporated into a number of existing shelters. Outfront holds the contract with the City of Calgary to provide its street furniture.
"Solar technology has advanced to the level where we are now able to bring, via this custom solar solution, enhanced light levels to Calgary Transit passenger shelters where underground electrical grid connections were not feasible," said Darcy Clark, national director of transit franchise and inventory management at Outfront Media Canada. "We are thrilled to be able to assist in the city's desire to reduce greenhouse gas emissions by decreasing demand on the grid, while simultaneously generating increased impact and ad space exposure for our advertisers."