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Corus readies children's television applications
By Adnews Staff
Corus Entertainment of Toronto is preparing a series of "TV Everywhere" mobile applications for its children's channels Treehouse, YTV and Teletoon. The applications will be available to subscribers to the channels who use Android or Apple devices. They offers video programming from a variety of series carried by the channels, including Dora and Friends, Mike the Knight, SpongeBob Square Pants and Adventure Time, among others.
The Treehouse applications will launch in the spring of 2015, followed by the other two. The Teletoon application will also be released in French. The software, developed by Ottawa-based You.i TV, includes parental controls and various interactive entertainment features.
"As part of Corus' expanding digital content strategy, these apps will offer viewers an opportunity to sample shows and engage with new content on their portable devices," said Colin Bohm, vice-president of television and head of Corus Kids. "These apps will give our Corus Kids subscribers the flexibility to enjoy some of their favourite shows whether they're at home or on the go."