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Edrington conducts Macallan promotion with Harry Rosen
Alcohol company Edrington has begun a promotion for its The Macallan whisky brand in association with men's clothing retailer Harry Rosen. The promotion takes the form of a temporary lounge installation at a Harry Rosen location in downtown Toronto. From Nov. 11 to 21, the installation will provide samples of several varieties of The Macallan and educational materials about scotch.
"These like-minded brands share a dedication to excellence that is reflected in the quality of their products," said Ivano Taranto, marketing manager at Edrington. "The Macallan Lounge presented by Harry Rosen will allow consumers to engage with both luxury brands simultaneously in a custom-designed space, while they enjoy the craftsmanship, quality and commitment to excellence that defines both brands."