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Tim Hortons conducts Warm Wishes campaign
Tim Hortons has begun a social media campaign called "Warm Wishes" in support of its holiday season cups. The campaign also encourages consumers to perform good deeds and post social media messages about them using a specific hashtag. For each Twitter or Instagram message, Tim Hortons will donate a toque to the Tim Horton Children's Foundation. As part of the initiative, the company has also covered its branded coffee truck with a knit sweater in a pattern matching the cups. The truck will travel through Toronto through the holiday season, distributing free cups of the company's new dark roast coffee. Consumers can also view photographs submitted by other at <http://www.timhortons.com/warmwishes>.
"Each year our loyal guests send us hundreds of fun and inspirational pictures of our Tim Hortons holiday cup on social media, so we decided to include a hashtag to give Canadians a gathering place to share their warm wishes," said Peter Nowlan, chief marketing officer at Tim Hortons. "We want to give our guests added incentive to share their holiday good deeds, whether it is shovelling a driveway or holding a door open, and in turn we will pay-it-forward. Knitting a sweater for the TimsRunner is a festive way for us to say thank you, spread cheer, and give our guests something to smile about while enjoying a coffee on us. When the time comes to remove the sweater, the yarn will be washed and repurposed into blankets that will be donated to a local shelter."